It started with the emergence of the iMac in 1998 and the iPod in 2001. Suddenly there were these chic, stylish, and functional computers on the market. More than that, Apple, a then struggling manufacturer of mundane computers, started receiving global attention for its product. Apple’s share price then was about $28.00 per share. If you fast forward to today, the share price is $550.00, they are constantly in the news with their patent infringement lawsuit, and their stock is the highest volume traded daily.
I am fully convinced that Apple is now all hype. The share price at peak hype reached $700, but Apple has now started implementing average upgrades to its products and expecting the world to bow down in amazement. Take for example the iPhone 5. It has a bigger screen, a different connector, and a faster processor. I am blown away [sarcasm.] Now Apple has released an iPad mini, and they are starting to realize that public enthusiasm for their products is less than the amount of talent at a Pitbull concert. Until Siri becomes holographic, or my iPhone can print money, I will not be impressed.
The worst part is that their apparent success has led the market to be mundane as well. Instead of producing and inventing their own unique products, Microsoft and Samsung have started to produce computers that are, for all intents and purposes, copies of Apple products. They are just trying to get a share of an Apple market. In a sense, we are slowly transitioning into a world where whatever product Apple produces is the norm, and there is not a revolutionary competitor to stray us from this path in sight. Apple needs to talk to Carly Rae Jepsen. She entered an average music scene and took it to a new level, making the summer of 2012 one of the best music seasons since ‘N Sync. Revolutionary actions need to happen at Apple, and with the recent death of Steve Jobs, Carly Rae is the answer to their problems.
And that, ladies and gentlemen, is what grinds my gears.