The entire world has been taken over by “League of Legends”. However, “Star Wars: The Old Republic” can definitely stand in as a substitute for League for those looking for a change of pace and a break from the same old video game, but perhaps not for those not wanting hardcore gaming. Since League’s inception five years ago, in 2008, and its beta version premiere a year after that, the completely free-to-play model supported by microtransactions, all anchored by highly addicting gameplay with millions of players worldwide has done its part to drastically alter the way consumers purchase video games.
While virtual token economies have long existed before, where a buyer can spend some amount of real money for an equivalent amount of electronic “points” or “coins” to buy individual components of a video game, Riot Games, maker of League of Legends, have become massively successful through this approach.